Online space has been changing in the last few years, and more and more people crave for meaningful, useful content on the web. If you practice photography long enough and have some ideas and experience to share, starting your own blog is something you should really think about. If you optimize it well enough and interlink it with your social media profiles, a blog can serve as a worthy marketing channel for your photography business.
A blog can contribute to your brand image as a professional photographer, serve as your calling card and a place to organize your best work. How you organize your work depends on your speciality. For example, some photographers with commercial work can use micro stock websites as another place for their portfolios which is also very convenient. However, sometimes you will need another, completely different marketing channel for varying goals. Here are the tips on how to start your photography blog and make sure it reaches your target audience .
1. Use A Platform That Suits Your Needs
Even before you start building your platform, you should understand why you are creating a blog in the first place. This will help you decide on the platform to use. Choose it according to your needs and aims as a blog owner. If you want to write longreads and posts with updates, it’s a good idea to choose WordPress-based platforms to create your blog. In case you want to concentrate on the visual part, you can also try to build your blog with the use of easy website builders that don’t require coding from you such as Readymag or Tilda.
2. Prepare To Spend On The Design
In today’s competitive online space, design is everything. Your blog should be user friendly, intuitively easy to navigate and have a design that is pleasant to your client’s eye. Everything matters, including the color scheme you choose for your blog’s page. You should take some time to analyze your needs and build a website that readers will enjoy. Hire a designer and discuss your ideas on your blog to find creative solutions together.
3. SEO Research Is A Must
You probably want your blog to bring in organic traffic to your website and social media profiles. You need to understand how search engine optimization works. You can’t rank in top 10 Google search results with generic keywords such as ‘photography’, so aim at more specific keywords. Make use of local keywords and question keywords. There are websites such as Ahrefs that allow you to analyze how popular a keyword is and how hard it is to rank in the first page of Google with it. A blog post on a topic that is easier to rank for has a high chance of bringing more traffic to your website. Look into strategies you can use to build an efficient plan for search engine optimization with your blog posts.
4. Don’t Overlook Image Optimization
Photos from your blog can actually rank on the first page of Google image search results. You must consider SEO optimization for images as well. When you upload images to your platform, make sure they are named properly on your computer: use correct descriptions such as ‘smiling woman with her dog’ instead of ‘IMG_1’. Add caption and alt text to your uploaded images. Alt text should be concise yet informative. Don’t overlook it as alt text is something that will help you improve your position in search results.
5. Make Your Blog Mobile-Friendly
As of today, mobile traffic accounts for more than half of global website traffic – 52%, and that is excluding tablets. Users of mobile phones make up more than 50% of overall traffic since 2017. This simply means that if you don’t optimize your website for mobile devices, you risk losing half of your audience. It is understandable that a blog is designed on desktop and you probably create your publications from your PC. Nevertheless, you should always keep in mind your audience and their preferred formats.
6. Include Images From Your Portfolio
Since this is your blog, you are free to organize it the way you want. You can create a whole section dedicated to your photography works so that your blog connects to your main portfolio and features your best works as well. Keep in mind that people usually won’t scroll for more than several seconds, you have to place the best of your works in your ‘About’ page or a special section on the blog to include your projects.
7. Interlink With Your Social Media Profiles
To bring more traffic to your photography blog, you should share your post across your social media profiles. Use more than one social media to post your updates or photography articles. You should include a link to your blog on your platforms and add links to your social media accounts on your blog. This will help you interlink them and make sure people who visit your marketing channels explore your other platforms. A great idea to boost engagement is to organize a giveaway or a contest on your social media and require visiting your blog, or vice versa.
8. Content And Frequency Of Publications
You should have a long-term plan for the type of content you are going to publish on your blog. Is it a useful resource for photography beginners with tips, guides, and ideas? Is it a blog dedicated to your tips on photography? Prepare your blog publications in advance according to your plan. In addition, mind the frequency of your publications. Just like with social media publications, it’s better to post one article per week that post 5 articles per day and then disappear for 3 weeks.
A photography blog can be a great marketing channel for your professional photography business. However, it is most certainly not for everyone, and you shouldn’t rush creating it if you won’t have time to keep it updated with new content. Consider pros and cons, set your goals, and understand your workflow with a blog before you hire a web designer to build it.
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